Green Arrow Labs designs and builds commercial, cloud native software and custom solutions for our supply chain clients. We focus on supplier performance management applications, primarily in the textile, footwear, apparel, and protective equipment industries. Our seasoned experts provide consulting services for brands and manufacturers rolling out Restrictive Substance List (RSL) testing, performance/physical testing, safety/certification testing, and related programs in the sustainability, risk management, and quality management fields.
Leadership Team

Edwin Estrada

I am a senior software engineer and team lead on the Link Services product roadmap. I have been making websites, iPhone apps, VR apps, APIs, and web apps for over a decade, after starting my career as the webmaster for the Hispanic student organization at North Carolina State University. I jumped into the startup world right after college, where I learned how to apply Agile and design thinking to act as the superconductors between stakeholders, developers, designers, and the business. With that experience in hand, I came to Green Arrow Labs to use my powers for good and to get the very best out of my teammates, our processes, and our products.

Kathy Rogers

I am Green Arrow Labs’ client success manager working to increase value and knowledge of the full potential of our software and services. Our client success and technical support teams provide a conduit between the product managers and users at all stages of the software lifecycle, ensuring that the ideas and concerns of both new and long-time customers are heard and addressed. I provide project management support to the implementation — aligning requirements with deliverables, budgets and timelines. I’m energized by helping new customers achieve success with Link Services. I joined Green Arrow Labs in the early days, drawn by the company’s commitment to improving transparency in the supply chain. My hours on the trail hiking and running fuel my passion for environmental stewardship.

William Welch

I am the project manager and domain expert on many of our global implementations of chemical (RSL), safety, physical, and various other footwear, apparel, and toy product testing programs. I help our new clients through their first steps of capturing lab and supplier data, to integrations with SAP, PLM, and other corporate systems. Over the past decade, I've learned how to visualize the product testing field from the viewpoint of both the data generator (lab) and data consumer (brand/retailer/supplier), and I try to apply that perspective in moving new clients from requirements gathering to scope of work to production solution with as little pain as possible.

Robert J. Whitehead

I founded Green Arrow Labs after working for more than 30 years in and around the analytical laboratory industry. I spent the first third of my career as a chemist and technical director for one of the largest environmental and drug testing labs in the U.S., then helped automate these types of labs for 20 years as the vice president for a laboratory information management (LIMS) software company. From my background in laboratory quality assurance and my interest in technical standards (especially as related to barriers to free trade and global standardization), I joined the board of directors of the American Association for Laboratory Accreditation in 2006, and currently serve as past chair. In this last third of my career, I've focused on forging a stronger connection between the lab data and the end-user; in this case, our clients who are trying to make better decisions about the performance of their suppliers and the products they make. Our mission is to provide the tools necessary for those in the supply chain to eliminate the use of hazardous substances, the wasting and polluting of water supplies, and the use of inferior materials in manufacturing.
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Advisory Board

Our advisory board averages over 25 years of leadership experience spanning a range of disciplines, including information technology, quality systems management, product management, business development, strategic planning, board governance, and business valuations/M&A.

Todd C. Boufford

Todd Boufford is a seasoned technology executive, entrepreneur, inventor and visionary. He is co-founder, CTO, and managing partner of Rock Solid Software, a custom website and module software development firm that produces rich, cloud-based solutions on the Microsoft ASP .NET, SQL Server, and DNN platforms. Founded in June of 2009, RSS has a primary focus on its flagship solution, WatchMeGoPro™, a secure software-as-a-service (SaaS) web application for sports management.
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Laura E. Jackson, Ph.D.

Dr. Laura Jackson is a data scientist focusing on machine learning, advanced data analytics/visualization, and predictive modeling. Laura previously worked at SAS (Cary, NC), where she conducted research and development in operational risk modeling, as well as in pattern detection and predictive modeling of IoT (Internet of Things) sensor data in the manufacturing sector. She holds a doctorate in computer science from North Carolina State University, as well as a master’s degree in operations research from William & Mary.
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Chris Keating

Chris Keating is a general manager at Trimble, a company that acquired the Sketchup spinoff from Google, where Chris worked for six years as a technical program manager. Chris has an MBA and over 25 years of international experience in new product development, strategic planning, operations and engineering management.


B. P. Oliverio

For over 35 years, Mr. Oliverio has provided business consulting and legal services to decision-makers in companies of all sizes and types. In the course of doing so, he has provided advice and counsel regarding numerous mergers and acquisitions, commercial financing, employment matters, and real property transactions; and appeared in a number of administrative and judicial proceedings, including administrative and regulatory, real property tax assessment, and sales tax assessment matters.
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Gary J. Smolarek

Gary Smolarek is the founder of C*Insight Inc, a consulting and professional services firm that became part of Green Arrow Labs in May, 2016. Gary serves as a senior advisor to Green Arrow Labs and Jaster LLC, a mid-sized consulting firm specializing in providing collaborative IT strategies to the healthcare industry. Before launching C*Insight, Gary held a variety of executive IT positions, both internationally and domestically.
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Rock Solid Software

Rock Solid Software (RSS) is a custom website and module software development firm located in Raleigh, NC.  We focus on the use of up-to-date technologies including the latest Microsoft ASP .NET, SQL Server, and DNN Platform to produce rich cloud/browser based solutions.

Founded in June of 2009, RSS has a primary focus on its flagship web application, WatchMeGoProâ„¢, a secure online solution for Sports Management.


Jaster is a Buffalo, NY-based professional services organization with core services that include HIPAA/security assessments, technology requirements definition, system selection and implementation, IT outsourcing and strategic planning. Jaster’s solutions enable its clients to prepare for and react quickly, knowledgeably, and decisively to rapid changes in the healthcare IT landscape.