"IT IS A NARROW MIND WHICH CANNOT LOOK AT A SUBJECT FROM VARIOUS POINTS OF VIEW." [GEORGE ELIOT]

Green Arrow Labs designs and builds commercial, cloud native software and custom solutions for our supply chain clients. We focus on supplier performance management applications, primarily in the textile, footwear, apparel, and protective equipment industries. Our seasoned experts provide consulting services for brands and manufacturers rolling out Restricted Substance List (RSL) testing, performance/physical testing, safety/certification testing, and related programs in the sustainability, risk management, and quality management fields.
Leadership Team

Edwin Estrada

I am a senior software engineer and team lead on the Link Services product roadmap. I have been making websites, iPhone apps, VR apps, APIs, and web apps for over a decade, after starting my career as the webmaster for the Hispanic student organization at North Carolina State University. I jumped into the startup world right after college, where I learned how to apply Agile and design thinking to act as the superconductors between stakeholders, developers, designers, and the business. With that experience in hand, I came to Green Arrow Labs to use my powers for good and to get the very best out of my teammates, our processes, and our products.
 

Kathy Rogers

I am Green Arrow Labs’ client success manager working to increase value and knowledge of the full potential of our software and services. Our client success and technical support teams provide a conduit between the product managers and users at all stages of the software lifecycle, ensuring that the ideas and concerns of both new and long-time customers are heard and addressed. I provide project management support to the implementation — aligning requirements with deliverables, budgets and timelines. I’m energized by helping new customers achieve success with Link Services. I joined Green Arrow Labs in the early days, drawn by the company’s commitment to improving transparency in the supply chain. My hours on the trail hiking and running fuel my passion for environmental stewardship.
 

William Welch

I am the project manager and domain expert on many of our global implementations of chemical (RSL), safety, physical, and various other footwear, apparel, and toy product testing programs. I help our new clients through their first steps of capturing lab and supplier data, to integrations with SAP, PLM, and other corporate systems. Over the past decade, I've learned how to visualize the product testing field from the viewpoint of both the data generator (lab) and data consumer (brand/retailer/supplier), and I try to apply that perspective in moving new clients from requirements gathering to scope of work to production solution with as little pain as possible.
 

Robert J. Whitehead  

I founded Green Arrow Labs after working for more than 30 years in and around the analytical laboratory industry. This experience has led me to an interest in forging a stronger connection between the lab data and the end-user; in this case, our clients who are trying to make better decisions about the performance of their suppliers and the products they make. Our mission is to provide the tools necessary for those in the supply chain to eliminate the use of hazardous substances, the wasting and polluting of water supplies, and the use of inferior materials in manufacturing.
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Most of my experience has focused on growing and managing companies, but I've never strayed too far from the technical side of the business. I spent the first third of my career as a chemist and technical director for one of the largest environmental and drug testing labs in the U.S., then helped automate these types of labs for 20 years as the vice president of a laboratory information management (LIMS) software company. Over the course of my career, I've authored over a dozen management and technical articles published in leading laboratory trade journals; was a key contributor to the ASTM D34.02.10 standard on laboratory data quality objectives (later incorporated into Guide 25 and ISO/IEC 17025); and served as subsection leader on the 2013 update to the ASTM E1578 Standard Guide for Laboratory Informatics (formerly the ASTM LIMS Guide). With my background in laboratory quality assurance and interest in technical standards (particularly related to eliminating barriers to free trade through global standardization), I joined the board of directors of the American Association for Laboratory Accreditation in 2006, serving as the Board Chair from 2015-2017.
Advisory Board

Our advisory board averages over 25 years of leadership experience spanning a range of disciplines, including information technology, quality systems management, product management, business development, strategic planning, board governance, and business valuations/M&A.


TODD C. BOUFFORD, MCSE, MCDBA, MCSA, CCA  

Todd Boufford is a seasoned technology executive, entrepreneur, inventor and visionary. He is co-founder, CTO, and managing partner of Rock Solid Software, a custom website and module software development firm that produces rich, cloud-based solutions on the Microsoft ASP .NET, SQL Server, and DNN platforms.
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Founded in June of 2009, RSS has a primary focus on its flagship solution, WatchMeGoProâ„¢, a secure software-as-a-service (SaaS) web application for sports management.

Todd started his career installing and supporting electronic health record (EHR) and practice management (PM) solutions in the ambulatory health information technology (HIT) market. Through a series of corporate acquisitions over a 18-year period, Mr. Boufford acted as director of technology services and director of application technology for multiple EHR and PM offerings, providing senior leadership in the areas of development, technology/innovation, operations, and sales engineering. He currently serves as director of application technology for an EHR/revenue cycle management company that partners with over 10,000 organizations and comprises 10% of the ambulatory HIT market.

LAURA E. JACKSON, PHD  

In her current role as a data scientist, Dr. Laura Jackson employs specialized data analytics and visualization techniques to discover insights into the commercial lending domain. Utilizing machine learning algorithms, she identifies behaviors that help lenders win more deals with greater profitability.
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Laura previously worked at SAS (Cary, NC), where she conducted research and development in operational risk modeling, as well as in pattern detection and predictive modeling of IoT (Internet of Things) sensor data in the manufacturing sector. She holds a doctorate in computer science from North Carolina State University, as well as a master’s degree in operations research from William & Mary.

CHRISTOPHER KEATING  

Chris Keating is a general manager at Trimble, a company that acquired the Sketchup spinoff from Google, where he worked for six years as a technical program manager. Mr. Keating has an MBA and over 25 years of international experience in new product development, strategic planning, operations and engineering management.
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Well-versed in strategic planning with specific experience growing both digital footprint and revenue exponentially, in addition to successfully managing profit & loss (P&L) across a division. Extensive experience in guiding global product teams, managing complex project plans and schedules, and delivering delightful, quality products on time and within forecasts. Adept at providing direct strategic support to multiple departments, from product development to sales to customer support.

B.P. OLIVERIO  

For over 35 years, Bill Oliverio has provided business consulting and legal services to decision-makers in companies of all sizes and types. In the course of doing so, he has provided advice and counsel regarding numerous mergers and acquisitions, commercial financing, employment matters, and real property transactions; and has appeared in a number of administrative and judicial proceedings involving administrative and regulatory law, real property tax assessments, and sales tax assessments.
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Bill has an electrical engineering degree as well as M.B.A and J.D. degrees, and is admitted to the bar in New York, North Carolina, U.S. Court of Appeals (2nd Circuit), and the Federal District Courts of New York (Northern and Western Districts).